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The Importance of Rapport
How to build and maintain customer rapport
Session Objective
Its no secret that people prefer to buy from people they like and trust. Being able to establish likeability and trust requires investing in a relationship that goes beyond the simple transaction of a sale. Rapport building, being able to engender and maintain a good relationship with customers, is key to sales success. This session covers the fundamentals of rapport and offers techniques and practises that create an environment where rapport can develop and grow.
Session Content
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What is rapport?
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Why is rapport key to sales success?
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Building a bridge to understand their world
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Elements of good rapport
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Key skills involved in establishing rapport
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Rapport challenges - can it can be lost?
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Rebuilding and mainatining rapport
